BP or nor BP?
Hundreds of people invaded the British Museum to stage a Viking “flash-horde”, complete with a 15-metre longship. BP provides less less than 1% of the British Museum’s annual income. The company receives a large amount of high-profile branding in return, as well as the use of the largely publicly-funded Museum for its corporate events.
The performance was organized by theatrical protest group “BP or nor BP?” in protest at BP’s sponsorship of the Museum’s popular Vikings exhibition. The group have held a large number of theatrical protests in the past, including six at the British Museum.
Sarah Horne, who took part in the flash-horde, said: “Despite over-the-top security and an outrageous and unnecessary arrest, we sent a clear message to the British Museum today: we will not sit by and let our cultural institutions be used as a cheap PR tool by destructive companies. BP provides less than 1% of the annual income of the British Museum, and yet gets enormous branding and public relations benefits in return, allowing it to hide its real activities around the world.”
Read more here.